45
2024Internal Innovation Program
Generative AI Concept Lab
Rapid prototyping of AI-assisted creative workflows for web, print, and motion teams.
Generative AICreative OpsAutomationPrompt Engineering
48 hrs
80%
Context
Creative teams were stretched thin delivering bespoke visuals for campaigns, with ideation cycles taking days before reaching production.
- Limited design bandwidth for experimentation
- Need for consistent branded output
- Strict privacy requirements for training data
- Skepticism around AI adoption across stakeholders
Approach
Established a generative AI lab to prototype brand-safe workflows, train multidisciplinary teams, and ship production-ready assets within 48 hours.
Tools & Platforms
MidjourneyStable DiffusionRunwayFigmaAfter Effects Scripts
Gallery
Selected visuals and motion captures from the engagement. Tap any thumbnail to explore full-scale.
Impact
-65%
Compressed creative ideation from 3 days to under 24 hours.
$45K
Reduced outsourced concept spend across quarterly campaigns.
High
Leadership approved scaling AI workflows across design pods.
Process
01
Prompt Library Development
Codified prompt libraries aligned to brand language and mood boards
02
Quality Assurance
Developed QA checklist for bias mitigation and accessibility compliance
03
Pipeline Integration
Integrated generative outputs into Figma and After Effects pipelines
04
Automation & Workflow
Automated versioning and approvals through Notion + Slack integration
Reflection
AI accelerates human creativity when paired with strong guardrails, transparent review, and brand ownership.
- Prompt pattern library
- Accessibility QA template
- Notion asset tracker
- Training workshop curriculum