+400%
2018-2021Caribbean Pools & Spas
New Pool Drone Photo & Video Project
Cinematic storytelling that elevated brand perception.
Drone PhotographyFPVVideographyContent Production
100+ assets
2018-2021
Context
Marketing relied on inconsistent job-site photos taken by staff, lacking emotional impact and visual consistency. No aspirational visual narrative.
- Active construction sites with safety concerns
- Weather-dependent scheduling
- FAA regulations for commercial drone use
- Need for repeatable workflow
Approach
Developed comprehensive drone media initiative using DJI and custom FPV drones to capture cinematic aerial footage and photography, creating a reusable media library for all marketing channels.
Tools & Platforms
DJI PhantomFPV DronesAdobe PremiereDaVinci Resolve
Gallery
Selected visuals and motion captures from the engagement. Tap any thumbnail to explore full-scale.
Impact
+400%
4x increase in social engagement across Instagram and Facebook.
Elevated
Positioned Caribbean Pools as a premium builder through cinematic storytelling.
Improved
Sales teams leveraged footage in consultations to close deals faster.
100+
Built a searchable library of photos and video assets for ongoing marketing.
Process
01
Capture & Workflow
Captured cinematic drone and FPV footage at project sites. Built repeatable workflow for scouting, flight planning, and editing.
02
Brand Integration
Applied branded overlays and LUT color grading to maintain visual consistency across all media.
03
Media Library
Created searchable media library for marketing and sales teams to access assets quickly.
04
Multi-Channel Distribution
Integrated content into web, social, and digital ads for maximum reach and engagement.
Reflection
Aspirational visuals don't just show a product—they tell a story. Invest in emotion, not just documentation.
- Drone flight planning templates
- Color grading LUT presets
- Media library organization system
- Social media optimization workflow